The Acquirable Baseline

See your business
through a buyer's eyes

A personalised written assessment showing how a serious buyer would evaluate your business today. Scored across six buyer-weighted dimensions, with specific findings, deal consequences, and a sequenced improvement roadmap.

Most exit advice is written from the seller's perspective. This report is written from the buyer's.

6 Dimensions scored
3 Working days
£247 One-time
Get your Baseline → Try the free scorecard first

01 — What it is

Not a checklist.
Not generic advice.

Most exit advice tells you to tidy your accounts, reduce owner-dependency, and get your contracts in order. You already know that.

The Acquirable Baseline starts from the buyer's question: "Would I buy this business, and what would stop me?" Then it answers it — specifically, for your business.

You complete a detailed questionnaire about your business. Your responses are evaluated across six buyer-weighted dimensions. You receive a personalised written report showing where you stand, what a buyer would focus on, and what to do about it — before you ever go to market.

What the report covers

Where you stand todayYour readiness stage and what it means for your exit options
A scored view of your businessAcross the dimensions buyers actually evaluate — RAG rated, with buyer-side commentary
What a buyer would focus onThe issues most likely to affect your valuation, deal structure, or buyer confidence
Which buyer type suits your businessAnd why — trade, PE, acquisition entrepreneurs, or MBO
What the gaps are costing youIn valuation, deal structure, or the size of your buyer universe
Your improvement roadmapSpecific actions, sequenced by impact — calibrated to your business

02 — How it works

Simple process. Substantive output.

01

Pay once

£247, one-time payment. No subscription, no upsell at point of purchase. You receive a confirmation email with a link to your business questionnaire immediately.

02

Complete your business questionnaire

37 questions covering your financials, customers, operations, team, and growth. Takes 15–30 minutes. No preparation required — answer as honestly as you can. The accuracy of your report depends on the accuracy of your answers.

03

Your responses are evaluated

Each response is assessed across six buyer-weighted dimensions — scored against the criteria a serious buyer would apply, not a generic exit planning framework.

04

Your report is written and delivered

A personalised report is produced from your scored results and reviewed before it reaches you. You receive it by email as a PDF within 3 working days of completing your questionnaire.

03 — The six dimensions

Scored the way buyers actually think.

Each dimension reflects something a serious buyer evaluates before making an offer. Your business is scored across all six — with findings specific to what your answers reveal.

Owner Independence

Does the business work without you? Buyer-perceived founder-dependence is the most common driver of deferred consideration and earn-out structures.

Revenue Quality

Is revenue recurring, contracted, diversified, and transferable? The nature of your revenue often matters more to a buyer than its size.

Financial Hygiene

Can a buyer trust the numbers? Poor financial reporting doesn't just reduce confidence — it increases the cost and friction of the entire diligence process.

Transferable Relationships

Do your customer, supplier, and staff relationships belong to the business — or to you personally? The answer determines what a buyer is actually acquiring.

Operational Clarity

Is the business documented, systematised, and repeatable? Buyers are not acquiring a set of habits — they are acquiring a system capable of producing results after you leave.

Market Position

Is there a clear reason for a buyer to acquire this business rather than build something similar or walk away? Strategic clarity expands your buyer universe and supports your valuation.

04 — What you receive

Everything in one report.

Your readiness stageWhere your business sits today on a five-stage acquirability scale — and what that means for your exit options and timing
Six scored dimensionsEach rated and RAG-coloured, with buyer-side commentary specific to your responses
Your key buyer focus areasThe issues a serious buyer would push on hardest — and the likely deal consequences if left unaddressed
A buyer's view narrativeHow a buyer would read your business — written from their perspective, in plain language
Golden cage assessmentWhere relevant: an honest analysis of whether your business is profitable but structurally difficult to sell
Buyer type fitWhich buyer types would realistically consider your business — and which is most likely to value it highest
Value at stakeWhat your current gaps are likely costing you in valuation, deal structure, or the breadth of your buyer universe
Your improvement roadmapSpecific actions, sequenced by impact — based on your scores, not a generic checklist

05 — Who it's for

Built for founders who want the truth.

This is for you if

→You run a UK business with revenue and profit, and exit is on your horizon — whether that's 2 years or 10
→You have never had a serious buyer conversation and don't know where you actually stand
→You suspect the business depends on you more than it should
→You want to understand what a buyer would think — before a buyer does
→You want a specific, honest assessment — not reassurance

This is not for you if

→You are actively in a sale process — you need a corporate finance adviser, not this
→You want validation rather than an honest assessment
→You are looking for a broker to sell your business
→You want generic exit planning advice

06 — Get started

The Acquirable Baseline

Pay once. Complete your business questionnaire. Receive your personalised report within 3 working days. No subscription. No follow-up sales call unless you want one. What you need to hear — written from the buyer's side.

£247

One-time payment

Get your Baseline →

Delivered by email within 3 working days
of completing your questionnaire